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Article Sample here:
ADVERTISING OPPORTUNITY IN PRINT FORMAT
The Foreign Post readership is a tailor-made target audience for many advertisers. Our readers are up-market and they want high quality products and services, they're affluent and usually free-spending, they're internationally oriented and susceptible to advertising, they're often in business at a senior level, they have purchasing and decision-making powers, they travel a lot and they like nice cars, restaurants, hotels - the GOOD LIFE.
They represent a diversity of nationalities, cultures and creeds which would normally make them a difficult target for marketing. But from the advertisers viewpoint, they have one thing in common - they are loyal readers of The Foreign Post. And they are also buyers of our advertisers' products and services.
Standard issue size is 20 pages in tabloid format, printed offset on high quality bond paper.
CLASSIFIED SECTION
Php 50.00 per line (one line contains about 22 small letters and spaces, or about 15 CAPITAL letters and spaces.)
MATERIAL
We prefer advertisement material to be supplied as computerized data files. We can accept or convert data files created with most standard software programs but please check with our production department for software compatibility. Better reproduction of advertisement is assured if proofs are supplied.
DEADLINE
We must receive advertisement bookings and complete material by midday every Thursday for publication on Thursday the following week. Any cancellation or postponement of a scheduled advertisement must also be received one week in advance, i.e., by the same Thursday midday deadline.
AVAILABILITY
Available at National Bookstore nationwide
With legal deposit at National Library, Manila.
MEMBER
Publishers Association of the Philippines, Inc. (PAPI)
CIRCULATION PROFILE
| Total Circulation | . . . . . . . . . . . . . . . . . | 20,144 | |
ADDITIONAL DISTRIBUTION BREAKDOWN
| Airlines (in-flight) | . . . . . . . . . . . . . . . . . | 670 | |
| Apartments / Condominiums | . . . . . . . . . . . . . . . . . | 3,280 | |
| Chambers of Commerce | . . . . . . . . . . . . . . . . . | 120 | |
| Clubs (sports, county, etc) | . . . . . . . . . . . . . . . . . | 640 | |
| Embasies | . . . . . . . . . . . . . . . . . | 410 | |
| Hotels and resorts | . . . . . . . . . . . . . . . . . | 3,420 | |
| Restaurants, bars, coffee shops | . . . . . . . . . . . . . . . . . | 3,040 | |
| Prospective Subscribers | . . . . . . . . . . . . . . . . . | 800 | |
| Other Outlets | . . . . . . . . . . . . . . . . . | 2,660 | |
| Airline Offices | Corporations | ||
| Travel Agencies | Schools | ||
| Car Rental | Retail Shops | ||
| Banks | Health and Fitness Centers | ||
| Churches | National Bookstores Nationwide | ||
GEOGRAPHIC BREAKDOWN
| Metro Manila | . . . . . . . . . . . . . . . . . | 15,054 | |
| Angeles / Mabalacat | . . . . . . . . . . . . . . . . . | 410 | |
| Baguio | . . . . . . . . . . . . . . . . . | 220 | |
| Batangas / Mindoro | . . . . . . . . . . . . . . . . . | 210 | |
| Bicol | . . . . . . . . . . . . . . . . . | 200 | |
| Boracay | . . . . . . . . . . . . . . . . . | 210 | |
| Cavite | . . . . . . . . . . . . . . . . . | 250 | |
| Cebu | . . . . . . . . . . . . . . . . . | 1,580 | |
| Davao | . . . . . . . . . . . . . . . . . | 860 | |
| General Santos | . . . . . . . . . . . . . . . . . | 100 | |
| La Union | . . . . . . . . . . . . . . . . . | 340 | |
| Palawan | . . . . . . . . . . . . . . . . . | 250 | |
| Subic / Olongapo | . . . . . . . . . . . . . . . . . | 250 | |
| Tagaytay | . . . . . . . . . . . . . . . . . | 210 |
READERSHIP
With a circulation of about 20,100 copies per issue, and an average pass-on multiple of 4.6 readers copy, the total readership is about 92,000.
SUBSCRIPTION
Historically, The Foreign post has been distributed free of charge since its inception in 1993. Because of strong demand by readers, however, the circulation is currently being converted to a paid basis via subscription and newsstands. In the transition period, complimentary promotional copies will still be available at the traditional circulations outlets, thus ensuring advertisers of the guaranteed minimum circulation of 20,100 copies.
ADVERTISING OPPORTUNITY IN DIGITAL FORMAT now available.
| Dimensions and File Size Guide | |||
| Size Name | Size Width | Size Height | Max File Size (bytes) |
| Button 1 (120x90) | 120 | 90 | 15000 |
| Button 2 (120x60) | 120 | 60 | 15000 |
| Full Banner (468x60) | 468 | 60 | 15000 |
| Half Banner (234x60) | 234 | 60 | 15000 |
| Half Page Ad (300x600) | 300 | 600 | 15000 |
| Large Rectangle (336x280) | 336 | 280 | 15000 |
| Leaderboard (728x90) | 728 | 90 | 20000 |
| Medium Rectangle (300x250) | 300 | 250 | 20000 |
| Micro Bar (88x31) | 88 | 31 | 15000 |
| Rectangle (180x150) | 180 | 150 | 15000 |
| Skyscraper (120x600) | 120 | 600 | 15000 |
| Square Button (125x125) | 125 | 125 | 15000 |
| Square Pop-up (250x250) | 250 | 250 | 15000 |
| Vertical Banner (120x240) | 120 | 240 | 15000 |
| Vertical Rectangle (240x400) | 240 | 400 | 15000 |
| Wide Skyscraper (160x600) | 160 | 600 | 20000 |
| Custom or special | Talk to your FPI representative | 2000 | |
Where your ads will appear
a. Homepage | landing Page
b. Sub - Pages
or
Guidelines
| Guide 1 | Presentation Type: | Carousel or Banner Option |
| Size | Leader board | |
| Location | ad1 | |
| Dimension | 750 x 200 px | |
| File Size | 200KB MAXIMUM : | |
| File Type | .jpg , png | |
| File Naming Convention | company name + dimension ( example: theforeignpost-728x90.jpg ) no space allowed. File Format: .jpg, .png or .gif, convert flash to animated gifs. provide 2 format (a) transparent in .png and (b) with your solid background NOTE : For Banner Type, animated gif maybe allowed |
|
| Presence | Menu Pages and all articles under the chosen menu | |
| Description | Carousel Description: Ads share space and impression with other ads while on the page. Carousel displays ads in sequential / random order in 300-500 sec intervals. URL redirection : Involves Two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. Banner Description: Ads share space and impression with other ads while on the page. Banner type displays ads in random order in every refresh of the page. URL redirection : Involves one or two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. or 1. Image Link directly to advertisers URL |
|
| Guide 2 | Presentation Type: | Banner |
| Location | content - top | |
| Size | Leader board | |
| Dimension | 728 x 90 px | |
| File Size | 200KB MAXIMUM : | |
| File Type | .jpg , png, animated gif | |
| File Naming Convention | company name + dimension ( example: theforeignpost-728x90.jpg ) no space allowed. File Format: .jpg, .png or .gif, convert flash to animated gifs. provide 2 format (a) transparent in .png and (b) with your solid background NOTE : For Banner Type, animated gif maybe allowed |
|
| Presence | Menu Pages or articles | |
| Description | Banner Description: Ads share space and impression with other ads while on the page. Banner type displays ads in random order in every refresh of the page. URL redirection : Involves one or two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. or 1. Image Link directly to advertisers URL |
|
| Guide 3 | Presentation Type: | Banner |
| Size | Skyscraper | Button | Square | | |
| Location | Right or Left | |
| Dimension | W 120 - 300 px (maximum) x L 600 px (max) | |
| File Size | 200KB MAXIMUM : (Refer to Dimension Tab for the general size guide) | |
| File Type | .jpg , png, animated gif | |
| File Naming Convention | company name + dimension ( example: theforeignpost-728x90.jpg ) no space allowed. File Format: .jpg, .png or .gif, convert flash to animated gifs. provide 2 format (a) transparent in .png and (b) with your solid background NOTE : For Banner Type, animated gif maybe allowed |
|
| Presence | Menu Pages or articles | |
| Description | Banner Description: Ads share space and impression with other ads while on the page. Banner type may displays ads in random order in every refresh of the page. URL redirection : Involves one or two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. or 1. Image Link directly to advertisers URL |
|
| content - bottom | main -bottom positions are for custom sizes. Talk to your FPI representation for your uniques ad requirement. You may leave your message in the contact form on this website | ||
| Guide 4 | Presentation Type: | Carousel or Banner Option |
| Size | Leader board | |
| Location | main-bottom | |
| Dimension | W 1200 x L 200 px | |
| File Size | 200KB MAXIMUM : | |
| File Type | .jpg , png | |
| File Naming Convention | company name + dimension ( example: theforeignpost-728x90.jpg ) no space allowed. File Format: .jpg, .png or .gif, convert flash to animated gifs. provide 2 format (a) transparent in .png and (b) with your solid background NOTE : For Banner Type, animated gif maybe allowed |
|
| Presence | Menu Pages or articles | |
| Description | Carousel Description: Ads share space and impression with other ads while on the page. Carousel displays ads in sequential / random order in 300-500 sec intervals. URL redirection : Involves Two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. Banner Description: Ads share space and impression with other ads while on the page. Banner type displays ads in random order in every refresh of the page. URL redirection : Involves one or two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. or 1. Image Link directly to advertisers URL |
|
| Guide 5 | Presentation Type: | Article with Image |
| Size | Rendered as a news article | |
| Location | Article and News List per chosen category | |
| Dimension | W 743 x L 400 px | |
| File Size | 200KB MAXIMUM : | |
| File Type | .jpg , png | |
| File Naming Convention | company name + dimension ( example: theforeignpost-728x90.jpg ) no space allowed. File Format: .jpg, .png or .gif, convert flash to animated gifs. provide 2 format (a) transparent in .png and (b) with your solid background NOTE : For Banner Type, animated gif maybe allowed |
|
| Presence | Menu Pages in news list and link to article | |
| Description | Ad can use the whole article section chosen/submitted. Article can hold text and maximum of 2 images with the article content. Ads shares impression with other ads while on the page displayed in the different page positions. Banner type displays ads in random order in every refresh of the page. Image URL redirection : Involves one or two steps 1. Link to the advertisers own article page within the FPI website. 2. Link to the advertisers desired external URL can be provided within this article page. or 1. Image Link directly to advertisers URL |
|
| General HyperLink ing Guideline | a. External URL is subject to FPI approval and compliance with the overall reputation/branding of FPI and advertising code of ethics. | |
| b. Internal article content is subject to FPI approval and compliance with the overall reputation/branding of FPI and advertising code of ethics. | ||
| c. This guidelines is subject to change without prior notice |
Contact The Foreign Post for Advertisement Rates:
3/F Rolfem Building, 4680 Old Sta. Mesa
corner Bagong Panahon Streets
Sta. Mesa, Manila, Philippines
T: +63 712 - 7182 , 712 - 7152
F: +63 713 - 7152
Click here to leave a message :
