- Instructional session on U.S. trademark registration for Korean designer brands, during SFW Trade Show

- Customs and legal experts to instruct on drafting documents for international trade, payment, and practical matters, followed by a Q&A session

- Consultation booths for first-time exporters seeking trade and logistics advice, during SFW Trade Show 

- Seoul City to support Korean brands seeking entry into overseas markets, as international interest in Korean fashion grows

A “crash course” seminar will open for budding designers seeking export opportunities.

An instructional seminar for export-hopefuls is set for March 17 (Fri), in the midst of the Seoul Fashion Week (SFW) Trade Show (March 15-19). The crash-course seminar will open at the Dongdaemun Design Plaza (DDP) Design Lab 3F Design Hall, with customs officials, lawyers, and other experts providing condensed must-know information and practices for Korean design brands new to product export, brand and trademark registration, and international trade agreements.

The Seoul Metropolitan Government (SMG) announced a seminar aimed to springboard Korean designer brands overseas. The instructional seminar will be a crash-course delivered by customs and legal experts on drafting documents for international trade, payment related to exports, clearing customs, registering brands and trademarks overseas, and other practical matters, followed by a Q&A session.

The SFW Trade show is an initiative first opened by the SMG in 2016, aimed to foster and spotlight new fashion talent and brands as well as invigorate the Korean fashion industry. The Trade Show includes a variety of support programs to foster and advance Korean designer brands and to launch them onto the global runway.

This crash-course seminar is hardly an isolated event. During the SFW Trade Show (March 15-19), consultation booths will open on the DDP 2F Design Lab where interested businesses can seek custom consultation on international trade and export logistics. 

Consultation services are provided by The Consulting Group, a firm specialized in customs, tariffs and trade, and Swoop by Hanjin, a firm specialized in logistic services for Korean fashion brands expanding overseas.

All participating brands in the SFW Trade Show are encouraged to visit the booths on the DDP 2F Design Lab for consultation, even if between buyer meetings.

Businesses and individuals interested in participating in the Seoul Fashion Week Trade Show seminar "Trade Practices and Trademark Application" can register via the Seoul Fashion Week Trade Show website (https://www.tradegns.com/seminar/), starting February 25 (Sat). The seminar is open to the first 100 registrants, with on-site participation subject to availability.

Song Ho-jae, Director-General of Economy & Employment Planning Bureau at SMG stated, “the seminar aims to help clarify the overall export processes for overseas export, which can be daunting and seemingly complex to first-timers.” He added, “International interest in Korean fashion has been on the rise, and the Seoul Metropolitan Government aims to help iron out challenges in export efforts. We will be planning and executing programs across multiple columns of support to our brands seeking entry into overseas markets.”