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Shanghai, China - During her final years of high school, Chinese teenager Xu Yunting found an unusual way to make some pocket money -- transforming herself into male video game characters and taking their female devotees on dates.

The trend, called "cos commissioning", has gained traction in China recently, with social media posts garnering millions of views as an increasing number of young women use their purchasing power to engineer a meeting with their dream man in real life.

One early morning in Shanghai last month, Xu carefully inserted contacts to enlarge her irises and adjusted a tangerine wig to transform into "Jesse", a character from the romance quest mobile game "Light and Night".

A tall and sensitive musician, he is one of five characters that woo players throughout the game -- and for client Feng Xinyu, a vivacious 19-year-old, the ideal partner.

"I don't have a boyfriend because I'm not interested in 3D men," Feng told AFP, using a term for real-life men as opposed to those on the page or screen.

"I like anime characters a little bit more, they're more appealing to me."

"Light and Night", made by tech giant Tencent and aimed squarely at young women, promises a "brand-new interactive experience of highly immersive love".

Players like Feng, who form strong emotional connections with characters in such games, are known as "dream girls" -- and cos commissioning takes the immersion to the next level by dragging those 2D beaus off the screen and into the real world.

Feng has commissioned Xu twice before, for a fee of around $70.

Last month, she spent $2,800 on a multi-day trip with another Jesse cosplayer to a different province.

But she decided she preferred Xu's portrayal and hired her for a third date.

"We really click," Feng said.

"She's just like the character from the game, it feels like we were meant to be together."

 

- 'Reconstructing gender rules' -

 

Feng was waiting for Xu at a metro station, and grinned in unabashed delight when she spotted her.

The two appeared relaxed, holding hands and chatting happily as they headed to their first activity.

Their date -- all planned and paid for entirely by Feng -- lasted all day, beginning with tea and ending with a hotpot meal and a romantic stroll.

At both a doll-painting workshop and cake-decorating class they attended, they were one of many cos commission pairs.

Staff at the latter business told AFP they had noticed more and more couples coming in over the past year -- sometimes dozens on busy days.

Part of the appeal, experts studying the phenomenon say, is that it gives young women a way to perform an idealised heteronormative relationship.

Conservative social attitudes towards women remain widespread in China, often reinforced by state media and popular culture.

Aside from assuaging safety concerns, hiring a female cosplayer ensures a level of equality and understanding not necessarily guaranteed in a real-life relationship.

"I don't think it's important what gender the person being commissioned is," Fudan University's Tian Qian told AFP.

"What is important is that (the cosplayer) is a vessel, because the client needs a vehicle for their emotions."

Another academic, Zhou Zixing, wrote that cos commissioning allows women "to gain a voice that is fully respected by the opposite sex... responding to, breaking, and reconstructing the gender rules of the real world".

 

- 'Low-quality guys' -

 

At the cake-decorating class, Feng leaned over the table, fondly watching Xu pipe generous amounts of icing onto a sponge cake.

Afterwards, Xu gently helped Feng remove her apron, modelling Jesse's gentlemanly behaviour.

"The guys in the games are all quality guys," said Xu.

"I think (clients) will be able to improve their requirements in real life in terms of what they want from a man, so that they don't settle for low-quality guys."

Her mother Fang Xiuqing admitted her initial reaction when she learned what Xu was doing was: "How could this happen to my daughter?"

But she has since come around to the idea.

"I don't think it's a profession, it's a hobby," said Fang.

"She gets enjoyment from it, and she also brings joy to others."

Fudan University's Tian said cos commissions can act as "emotional sustenance".

"Although this is a paid interaction, it still gives a sense of being seen, which has a certain healing effect to it."

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© Agence France-Presse

Los Angeles, United States - A house that was crushed when a huge tree fell on it has hit the market in California for $500,000, despite being only half of what it once was.

The 645-square-foot (60 square-meter) property was partially demolished when an enormous pine tree toppled over, crushing the front.

No one was hurt in the incident, with the two renters and their dogs walking out the back door of the house in Monrovia, near Los Angeles, in May.

But the home was left a wreck. Or a "fixer-upper" in realtor-speak.

After the tree and debris were removed, the view from the street resembles a dilapidated doll's house, with just a forlorn-looking wall standing between two entirely open-plan ex-rooms.

However, realtor Kevin Wheeler, who is marketing the property, says he should have no problem finding a buyer at his target price of $499,999.

"Here in California, we like an indoor-outdoor lifestyle. It fits right in with the culture -- open floor plan, now that the tree has gone since it crashed into the house, plenty of light, all of that stuff," he quipped.

Wheeler says the property could be just the thing for the right buyer -- either someone who wants a project, or someone who would roll the dice on flipping it.

"There's a house nearby about the same size on the same street that sold for $900,000... so there's enough meat on the bone for them to make a profit."

He acknowledges that to people in other parts of the country or around the world, the half million dollar price tag might be a bit much.

But with demand high and supply low in Southern California, he's fielding plenty of inquiries and has taken several prospective buyers to see the place.

However, he admits that not everyone who has done a tour necessarily made an appointment.

"I think people without my permission have walked it -- it doesn't take very much because there's no way to really protect it," he said. "I can't put a lockbox on the front door."

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© Agence France-Presse

Santa Cruz, United States -Matthew Day was keen to find out if an artificial intelligence-packed Google Pixel 9 smartphone could tell him a great local fishing spot.

California Assemblywoman Gail Pellerin had it whip up a playful picture of her dog in front of the state capitol building.

Igor Gaspar launched into a discussion with the Pixel regarding causes of inflation.

Fascination tinged with concern was a common reaction as people in Santa Cruz dabbled with a Pixel 9 and its capabilities, including the ability to "add" oneself to pictures and having a whip-smart digital assistant at one's command.

AFP visited the coastal California city to ask passersby to test out the features on the phone, as Google and Apple increasingly integrate AI into their products, in what they say is becoming a transformative time for the devices central to modern life.

"I asked it a question and it gave me a quick answer," Day said as he checked out the Pixel 9.

"That's a lot better than the phone I have right now, I'll tell you that much."

"(There are) definitely some incredible tools that people would have available to them to do creative things, and gather information," Pellerin said after putting a Pixel through its paces.

Yet worries also mounted.

"But I'm also concerned about nefarious uses of it, and we need to have those guardrails and regulations so it doesn't cause havoc in any industries or communities or whatever," she added.

Pellerin is backing state legislation aimed at thwarting AI being used for misinformation and deepfakes.

Along with her concerns was admiration, though, for benefits of AI features such as an "Add Me" tool that lets people take a photo of family or friends, then add themselves in as though they were part of the group from the outset.

"I could see myself, as these tools become available, utilizing them more and more," she said of AI on smartphones.

"It's scary. it's going to only increase the desperation that comes if we had to live without them."

 

- Bells and whistles? -

 

University of California, Santa Cruz, computer science professor Leilani Gilpin questioned the need to put AI in people's pockets and wondered whether confident sounding smartphone replies will mask moments when the software is "hallucinating" -- making up inaccurate information.

"Different language models hallucinate different information," Gilpin said.

"So, the same thing is going to happen for people using this," she added, hefting the smartphone.

"Whether it's for trivia or for generating images or other things, there'll be some made up information, and that's just a way that the models work."

Gilpin liked the idea of engaging with AI conversationally while out walking, but felt spoken exchanges lacked a sense of talking with a real person.

"I work on a lot of these technologies, so I feel like it's a couple of bells and whistles on things I've seen before," Gilpin said.

"I don't think it's going to be super revolutionary."

Gilpin and others also found the smartphone AI to be verbose, diving deeply into topics when short replies would suffice.

Meanwhile Gaspar and some friends created a group photo using the Pixel "Add Me" feature, with that capability alone prompting one of them to offer to swap phones.

"It was a really impressive feature," 23-year-old Gaspar said.

"But, with the information war we have I think a lot of people could be kind of scared by the futuristic aspect of things -- like you can add me to a picture in a way that's real."

Seeing powerful AI tools on new smartphones "raises eyebrows" for Gaspar, who said having it packed into iPhones could spoil his taste for Apple products unless he feels in complete control of the technology.

"I wouldn't feel comfortable with having something that's so advanced that we aren't even sure of how it works on our phones," Gaspar said.

"I do love Apple products, but if there's going to be this shift towards artificial intelligence without a choice of the consumer, I would step away from that."

In some ways, companies are already trying to avoid negative fallout from infusing AI into their products.

Google appeared to be taking steps to avoid controversy, with its Gemini AI powered digital assistant on the Pixel declining to talk about elections or politics, and the image generation tool telling users it would not depict real people.

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© Agence France-Presse

Manila, Philippines— Nestled within the serene confines of Camp John Hay, The Manor stands as a luxurious haven that perfectly marries modern comfort with rich cultural heritage. Located just a short distance from both urban amenities and nature’s bounty, this exquisite nature hotel invites guests to immerse themselves in an environment where the scent of the forest—a blend of earthy soil, fresh pine, and the subtle sweetness of wildflowers and moss—sets the stage for a truly rejuvenating experience.

The Manor is not just a hotel; it’s a celebration of Baguio’s cultural heritage, brought to life through its biophilic architectural design and breathtaking interiors. Local artists have infused the hotel with the spirit of Baguio, their works adorning the walls and spaces, creating a vibrant homage to the city’s rich artistic traditions. Outside, the garden bursts with color and life, offering a sanctuary where butterflies, bees, and birds thrive amidst stunning mountain vistas and transcendent wellness experiences. A morning jog or a walk along the ecotrail offers a remarkable experience of shinrin-yoku (forest bathing), an eco-antidote that’s best enjoyed with phones silenced to fully appreciate the invigorating morning sunshine, forest scents, and the cool Baguio climate.

Commitment to Excellence

For nearly 15 years, General Manager Ramon Cabrera has been the guiding force behind The Manor and The Forest Lodge at Camp John Hay, steering their transformation into exemplary models of sustainable luxury. His efforts have not gone unnoticed, with The Manor earning a prestigious spot in the ASEAN Green Hotel Hall of Fame for its unwavering commitment to sustainability. Under the leadership of the Director of Human Resources, the team also clinched the title of National Champion at the Productivity Olympics, a recognition awarded by the Department of Labor and Employment.

Cabrera’s vision extends beyond the hotel’s walls, as he actively fosters strong academic partnerships and eagerly anticipates future collaborative projects within the community. “Ensuring that every guest leaves with joyful memories and a longing to return is our highest priority,” Cabrera affirms. His leadership within the Hotel and Restaurant Association of Baguio, alongside a team of dedicated professionals, continues to elevate the region’s hospitality standards, making a significant impact on the art of service.

The Art of Hospitality

At The Manor, hospitality is an art form, crafted through personalized service that caters to each guest’s unique preferences. Cabrera acknowledges that the contributions of his team are vital to this ethos, though he is committed to continuous improvement. For instance, while service at Le Chef is exceptional, there is room for growth, particularly in attentiveness to details like water service. “We are dedicated to refining every aspect of our guest experience,” Cabrera states, “to set a new benchmark in the art of hospitality.” Recent upgrades, such as the introduction of smart TVs in select rooms, further enhance the guest experience, catering to modern travelers while maintaining a commitment to sustainability.

The Heart of The Manor

Cabrera is quick to credit his dynamic team as the true heroes behind The Manor’s success. “What we do here is more than just a job; it’s a shared passion,” he explains. This dedication is evident in the meticulously maintained grounds and the warm hospitality that welcomes guests after hours of travel.

Showcase of Local Artistry

Art lovers will find The Manor’s hallways a visual feast, with an ever-changing display of works by local artists that celebrate Baguio’s cultural heritage. Collaborations with these artists have produced a stunning array of pieces, including glass art, stone carvings, woodworks, and acrylic paintings, all of which are available for purchase. Prices range from ₱15,000 to ₱100,000, reflecting the immense value of the artists' talents. “This initiative not only immerses our guests in Baguio’s unique artistic spirit but also strengthens our connection to the local community,” Cabrera notes.

The Manor Atmosphere

By day, The Manor exudes tranquility with its natural light, wooden interiors, and stunning views—perfect for relaxation. As night falls, the hotel transforms into a luxurious retreat with soft, warm lighting and a cozy atmosphere. The design of The Manor harmonizes classic and modern aesthetics, creating an environment that fosters a deep connection with nature. “A favorite among the Gen Z crowd for its Instagrammable qualities,” Cabrera adds, “and families find it perfect for relaxation and bonding.”

The Garden

The garden at The Manor is a masterpiece, meticulously planned and maintained by a dedicated team of gardeners. Early mornings here are magical, with the tranquil sound of birdsong filling the air. The garden is a testament to The Manor’s commitment to sustainability, employing practices such as composting, water conservation, and organic pest control.

Personalization

At The Manor, guest satisfaction is paramount. Guests can personalize their rooms or request specific services during their stay, with the Guest Services team ready to cater to any need. “Whether it’s arranging surprise celebrations, organizing city tours, or providing concierge services, we are here to ensure your stay is as memorable as possible,” says Cabrera.

A Premier Destination

The Manor at Camp John Hay is more than just a place to stay—it’s a destination in itself, cared for by a team of experts passionate about making every guest’s visit unforgettable. “We invite travelers to immerse themselves in the unique ambiance of The Manor, where every moment is designed to be memorable,” Cabrera concludes.

 

London, United Kingdom -The personal wardrobe of late British fashion designer and political activist Vivienne Westwood is going on sale, with proceeds donated to causes supported by the "queen of punk".

"Vivienne Westwood: The Personal Collection" comprises more than 250 clothing and accessory items, most of which were runway looks before being worn by the designer herself.

The collection features some of her most iconic designs, including corsets, tartan patterns, billowing taffeta gowns, platform heels and T-shirts bearing political slogans.

The online sale hosted by Christie's in London and will include a live auction.

The lots include custom-designed playing card prints intended to shed light on issues such as climate change, social inequality and human rights.

Ten have been enlarged and signed by Westwood, who died in 2022 aged 81, to raise funds for Greenpeace.

Other proceeds will be donated to charities including Amnesty International, Doctors Without Borders (MSF) and the designer's own Vivienne Foundation, which works with NGOs "to create a better society and halt climate change".

The collection's cataloguer and sale coordinator, Clementine Swallow, told AFP that "Vivienne's Playing Cards" were the catalyst for a larger charity auction.

Although Westwood "knew she wasn't going to be able to see the project out... she had the wish that her personal wardrobe would be sold to benefit other charities important to her", Swallow said.

Westwood's widower Andreas Kronthaler, 58, has been closely involved in the sale. "He's personally put together each of the lots to be an outfit she would have worn," Swallow said.

"These are the items that she chose to have, of the many thousand things that she designed over 40 years," she said. "They are the kinds of things that she felt were the epitome of her designs."

 

- Sustainability -

 

The collection includes a number of pieces that illustrate Westwood's cultural impact, and the wide range of influences she drew from in her four-decade career.

The earliest piece is a 1983 navy jacket-and-skirt ensemble from the "World's End, Witches" Autumn-Winter 1983 collection, when Westwood was still in collaboration with her first husband and manager of the Sex Pistols, Malcolm McLaren.

Westwood was influenced by British history but gave classic designs a provocative edge, Swallow said, noting in particular a taffeta ball gown with "bondage-style black wrappings".

Many of the clothes feature political graphics and slogans that reflected Westwood's advocacy of social justice.

"A big part of Vivienne's identity is activism... She really is one of those designers who took their clothes and used them as a mouthpiece to voice her ideas and political opinions," Swallow said.

Other collection highlights include Westwood's signature pink tartan pattern and a cropped blue jacket identical to the one worn by supermodel Naomi Campbell during a notorious incident when she fell on the catwalk while wearing 12-inch (30-centimetre) Westwood platforms.

There are also early examples of the designer's elasticated corsets.

Sustainability and ethical fashion are also key themes -- The most expensive piece is a cut-out illusion gown hand stitched with intricate beading and gold panelling, created with artisans and craftspeople in Kenya.

All materials used in the exhibition are recycled or recyclable, including cardboard signage and plywood stands.

"It's been a great lesson for us, (proving that) we can do recyclable exhibitions," Swallow said.

Collection items are listed at £200 to £7,000 ($255 to $9,000) but are expected to fetch much more given Westwood's reputation.

Museums and other institutions are expected to bid but Swallow said the designer "loved the idea that (her clothes) might be worn by real people".

"The idea that they might have another life is wonderful," she said.

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© Agence France-Presse

London, United Kingdom - In 1987, Naomi Campbell became the first black model to grace the cover of UK Vogue in 20 years, and her trailblazing career is now being recognised by London's Victoria and Albert Museum.

Campbell was such a fixture on catwalks in the 1990s that she was referred to by her first name only, just like fellow supermodels Claudia Schiffer, Cindy Crawford, Christy Turlington and Linda Evangelista.

She remains a highly influential figure in the industry and is the first supermodel to have a V&A exhibition dedicated to her.

The "NAOMI In Fashion" show, which opens, explores the dozens of looks that have marked the history of fashion during Campbell's 40-year career.

Born in 1970, Campbell saw herself as a dancer, like her mother, when she was a child.

Aged 15, an agent spotted her in London's Covent Garden and two years later she had already appeared on several fashion magazine covers and in shows in New York, Milan and Paris.

 

- 'Peerless' -

 

Some have questioned the choice of the V&A, a revered art and design museum, to dedicate an exhibition to a model.

But curator Sonnet Stanfill said: "The best fashion models are not simply models. They serve as creative inspiration and they are creative collaborators.

"Naomi Campbell's peerless walk and her alchemy in front of the camera are the stuff of fashion legend," she added.

Stanfill interviewed the model for hours as part of her preparation for the exhibition.

"She has an incredible memory. She remembers where she was when she was wearing something, who she was with, where she went out that night," she added.

She was also allowed to dig through Campbell's personal collection, including accessories, photos, clothes and even Concorde tickets between London and New York.

A section is dedicated to the great fashion designer Azzedine Alaia, who died in 2017, with whom she lived from the age of 16 when she was in Paris and whom she called "papa".

He found a muse in what he called her "perfect body".

Campbell also praises designer Yves Saint Laurent in the show, whom she said "really helped women of colour and changed the course of my career".

"God bless Yves," she added in quotes that appear on the label describing the feather dress the London-born model wore for a 1987 autumn/winter show -- her first for the French designer.

Saint Laurent famously threatened to withdraw his advertising from Vogue if it did not place Campbell on the front of its French magazine in 1988. As a result, she became its first black cover star.

The show also features magazine front-pages projected onto the wall and video broadcasts of her best-known shows for the biggest fashion houses.

Designer Vivienne Westwood's 1993-era look, which required Campbell to wear 15-centimetre (six-inch) platform shoes, is also on display.

The shoes infamously led to her taking a tumble on the catwalk, with the picture of her laughing after her fall from grace going around the world, helping to soften her icy image.

 

- Pioneering -

 

Campbell did have a reputation for her temper. In 2007, she was sentenced to five days of community service in New York after having thrown her phone at an assistant.

The paparazzi were waiting every morning she turned up for her community service, and a symbol of her defiance is featured in the exhibition.

"When the last day came, I decided I wanted to walk out and leave with my head held up high. I chose to wear this," she said, pointing to a Dolce & Gabanna evening dress.

But it is her pioneering work in opening up the industry to black models, which began in 1988 when she campaigned for equal pay, that underpins the exhibition.

While this is a retrospective, Campbell, now 54, continues to model, recently appearing on the catwalk for Burberry.

The exhibition ends with tips on how to "walk like Naomi", with a podium set up for budding supermodels to practice on.

"Shoulders back... move with the music" and "focus your gaze on the camera," she advises.

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© Agence France-Presse

Shanghai, China -A queue of glamorous visitors stood outside Shanghai Museum twitching impatiently, tails flicking and whiskers quivering as they waited to be let in for the institution's inaugural ancient Egypt cat night.

Feline tickets for night's event sold out within days, as Shanghai's devoted pet owners seized the chance to share an educational experience with their animals -- and share the photos on the mostly pedigree cats' personal social media accounts.

One pet owner told AFP she had postponed a trip to Europe to ensure she could nab one of the 200 available tickets for her regal ginger "son".

Trump -- named for his physical and psychological resemblance to the US presidential candidate -- was dressed as a Chinese emperor, and blinked haughtily as journalists flocked around him with cameras.

"I cannot imagine my life right now without a cat," his owner Amy told AFP. "So I really can have the same feeling why Egyptian persons, they valued cats on such a level."

The number of pets in China has soared, reaching over 120 million in 2023, and cats are the most popular.

The trend is being driven largely by younger generations, many of whom see their "furred kids" as a cheaper substitute for human children, experts say.

Shanghai Museum is capitalising on that interest -- Saturday's event, heralded as a first in China, is just one of 10 planned cat nights.

As the guests of honour filed in, perched on shoulders or peering out of handbags, they had their vaccination and insurance records checked before they were transferred into a fleet of specially designed kitten-eared prams.

Claire, who had dressed herself and her German Rex Tiedan in matching Egyptian costumes, said the exhibition showed "cats have always been humans' good friends".

"Now young people are under great pressure, cats help us relieve a lot of mental pressure... probably the same as in ancient times," she said.

Cats were considered sacred in ancient Egypt, and associated in particular with Bast, a goddess of fertility, birth, and protection.

"In the modern world, kitties are a symbol of cuteness, which is very different from (ancient Egypt)," said a young woman named Feifei, clutching a resplendent white furball named Sticky Rice.

That cuteness has led to a surge in feline influencers and hopefuls.

Many of the cats at the exhibition had their own social media accounts, and one or two appeared to have small teams helping produce content.

A section on Saqqara, a historic necropolis where archaeologists recently unearthed dozens of cat mummies and artefacts from a newly discovered tomb, was filled with confused mews as the star visitors were photographed next to a Bast statue.

"There are many ancestors of cats here, I wanted to bring (Sticky Rice) to have a look," said Feifei.

Like most of his fellow felines, Sticky Rice seemed largely unmoved by the historical experience.

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© Agence France-Presse

Tokyo, Japan- Halloween may not be for months, but it's already peak haunted house season in Japan, where seeking a bone-chilling fright is a long established summer tradition.

Kimono-clad ghosts with bloody eyes convulse in agony and lurch towards visitors at one spooky establishment in Tokyo, roaming around groaning like zombies.

Summer is closely associated with the dead in Japan, because it is believed that ancestral souls return to their household altars during the mid-August "obon" holiday.

So a visit to a haunted house is seen as a refreshing respite from the season's often stultifying heat and humidity -- thanks to both modern air-conditioning and the less tangible chills sent down one's spine.

Emerging from the dimly lit attraction at the indoor theme park Namjatown, 18-year-old Misato Naruse told AFP she had come there with her friend Himari Shimada "to get cool".

"I broke out in a cold sweat without even realising. That's how scared I was, I guess," the university student said beside a drained and speechless Shimada, also 18.

Japanese summers are getting harder to bear, partly because of climate change.

"Last year it was very hot but this year it feels even hotter. And I wonder how much hotter it will be in a few years' time," Naruse said.

This year, Japan sweltered through its hottest July since records began 126 years ago, with temperatures in the country 2.16 degree Celsius higher than average.

In central Tokyo alone, 123 people died of heatstroke last month, when extreme heatwaves fuelled by climate change saw a record number of ambulances mobilised in the capital, according to local authorities.

 

- 'Chilling the liver' -

 

Many haunted houses in Japan play up to their refreshing reputation by using slogans such as "a shudder that blows away the summer heat".

The idea can perhaps be traced back to the Japanese traditional theatre form of kabuki, according to Hirofumi Gomi, who has worked behind-the-scenes as a producer of haunted house experiences for three decades.

Lore has it that a few centuries ago, kabuki theatres struggled to lure spectators in summer because many loathed being crammed inside without air-conditioning.

But that changed when performers swapped sentimental human drama for full-on horror -- aided by various tricks and contraptions, similar to a modern-day haunted house.

"For patrons wilting under the heat, dazzling visual effects and gripping ghost tales were more bearable than the subtleties of human-interest stories," Gomi said.

"So maybe haunted houses don't so much cool you down as make you forget the heat momentarily."

At the Namjatown haunted house, which is meant to evoke an abandoned, spirit-infested town, organisers are confident about the scary tricks up their sleeves.

"In Japanese, we say 'kimo ga hieru', or literally 'chilling the liver' -- a reference to the sensation of getting goosebumps," Hiroki Matsubara, of operator Bandai Namco Amusement, told AFP.

"We believe visitors can experience the feeling of being scared, surprised or 'chilled to the liver', which will hopefully help them enjoy a cool feeling in summer."

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© Agence France-Presse

 


Paris, France - Imagine training for four years and your Olympic dream all coming down to six seconds of intense competition: welcome to the helter-skelter world of speed climbing.

Blink and you'll miss it, speed climbing has a claim to be the most exhilarating sport at the Paris Games. The 100m sprint? Pedestrian in comparison, taking almost twice as long.

In many ways, speed climbing is similar to the Olympic blue riband event, just vertical.

Competitors scramble up a 15-metre-high (49-foot) wall at a five-degree incline, straining every sinew to be first to tap a red button at the top.

At the knock-out stages, which took place Wednesday, two climbers race up identical courses side-by-side with 20 handholds and 11 footholds to help them to the top.

US sprinter Noah Lyles famously showed in the men's 100m final that Olympic glory can come down to thousandths of a second.

Speed climbing is no different, China's Deng Lijuan scraping though her quarter-final in 6:369sec, six thousandths of a second ahead of her rival.

With so little separating the climbers, one tiny slip means the end of your Olympic journey.

The bronze medal match saw Indonesia's Rajiah Sallsabillah lose her footing for a fraction of a second and with it the chance of a medal.

 

- 'Sky's the limit' -

 

Aleksandra Miroslaw from Poland is the undisputed queen of speed. Like Swedish pole vaulter Armand Duplantis, she keeps breaking her own world record, performing this feat eight times over her career.

The 30-year-old destroyed her old world record yet again in qualifying for the Olympic quarter-finals, setting a new time of 6:06sec.

Top seed and red hot favourite Miroslaw cruised through the quarter-final and semi-final relatively untroubled but faced a stiff challenge from Deng in the final.

Gold was won by a fingertip. Deng started marginally quicker but Miroslaw scrambled after her and stretched first for the buzzer, taking it in 6:10sec, the Chinese athlete coming home in 6:18sec.

Overwhelmed with emotion, Miroslaw sank to her knees sobbing before racing into the crowd to embrace her family, as a sizeable Polish crowd waved flags and shouted her name.

"I never thought about the time. I only had one thing in my mind: just run. I didn't even look at the other side, I didn't even know it was close," Miroslaw told reporters.

Could she break the six-second barrier? "I really don't know how fast I can go. The sky's the limit," she said.

 

- 'Gen-Z sport' -

 

First introduced at the Tokyo Olympics in a bid to attract a younger audience, sport climbing proved an instant hit and will feature again in Los Angeles in 2028.

"It's a Gen-Z sport," said Fabrizio Rossini, spokesman for the International Federation of Sport Climbing.

"You can fit the whole action into what would be the highlights for another sport, so it's perfect" for the younger generation's shorter attention span.

In Tokyo, the event consisted of three elements, speed, boulder, and lead, the latter two being more methodical and difficult climbs, with athletes battling to get as high up the wall as they can.

For the Paris Games, organisers decided to separate out the speed element, undoubtedly the most spectacular of the climbing disciplines.

This meant Wednesday's medals were the first in Olympic history, with Miroslaw the first-ever Olympic speed climbing champion.

The 6,000-capacity crowd at the sun-baked Le Bourget stadium north of Paris cheered wildly, stamping their feet after every climb, as Coldplay and Taylor Swift hits pumped out.

"The final, it was fantastic. It was absolutely amazing," enthused Brandon Blaser, 49, a real estate developer from Salt Lake City in the United States.

"Just those six seconds is the culmination of everything they've worked for. It was really, really fun to watch," he told AFP.

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© Agence France-Presse

 

Washington, United States - Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back.

"When every moment of your life feels like you're being sold something and the price of said item keeps going up, people will burn out on spending money," Kara Perez, an influencer and financial educator, told AFP.

Social media has long had room only for picture-perfect homes, lavish closets and an abundance of beauty products. But a new trend is sweeping the other way -- urging repurposing, more frugal lifestyles and prioritizing quality over quantity.

Known as "underconsumption core," it spotlights living sustainably and using what you have, a reversal of the excess and wealth that dominates ad-heavy Instagram and TikTok.

"When you get 300 videos on TikTok about people who have 30 Stanley cups, you want to have as many as you can afford. People want to fit in," said Perez, who repurposes jars as cups.

 

- Consumer fatigue -

 

A video with over 100,000 views from TikTok user loveofearthco critiqued the tendency toward overconsumption often amplified and encouraged on social media: "I spent money I didn't have on things I didn't need."

Another account, nevadahuvenaars, shared what "normal" consumption looks like: used furniture, a modest closet, decor upcycled from glass bottles, meal prep and a downsized skincare collection.

Despite financial hardships felt particularly by Gen Z and millennials, the US economy is thriving, with record corporate profits and high prices on shelves.

In a way, "that feels almost 'gaslighty' to consumers" amid a period of economic and geopolitical uncertainty, culture and consumer marketing analyst Tariro Makoni told AFP.

She argued that Buy Now, Pay Later (BNPL) plans commonly adopted by many young adults' budgets exacerbate consumption and represent a distortion in access to wealth.

But years of inflation have forced many to the conclusion that they cannot keep up with the spending habits of those on their social media feeds.

A Google Trends analysis shows US searches for "underconsumption" hit a high point this summer, surfacing alongside queries about "overproduction" and the "Great Depression."

Many young adults have developed a "compulsive behavior to spend down to their last pound on a fashion item," said UK-based influencer Andrea Cheong who recently shared an "underconsumption core" style video of her mending old clothes.

It is an addiction tied to a pressure "to articulate who we are through possessions," Cheong noted.

In contrast, "underconsumption core" breaks from traditional core trends promoted by influencers, who often sell an ever changing purchasing blueprint embodying the latest trend and aesthetic, according to Cheong. She and Makoni agreed that the shift also reflects increased calls for authenticity from content creators.

Now, "conserving is cool" said Makoni -- "we saw very similar patterns after 2008" during the financial crisis.

Over half of Gen Z adults -- age 18 to 27 -- polled in a 2024 survey by Bank of America stated the high cost of living as a top barrier to their financial success, adding that many do not make enough money to live the life they want.

 

- Sustainability concerns -

 

"The social media trend of 'underconsumption' is another way for Gen Z to make the most of their money and be environmentally friendly at the same time," said Ashley Ross, head of consumer client experience and governance at Bank of America.

While younger generations worry about making sustainable choices, a lack of financial autonomy drives their decisions.

"Let's be honest, no one's gonna change their GDP for sustainability. We don't live in that world ... The motivation for people to do these things has always been to save money," said Cheong.

But she told AFP "underconsumption" trends ultimately provide the most accessible approach to sustainability for those who seek it. The message is simple: "Buy less, buy better."

Low consumption brick-and-mortar initiatives cast a wider net of profiles and generations.

Anjali Zielinski, 42, joined a "Mending 101" workshop in Georgetown, DC in the hopes of acquiring new skills. She brought her daughter, Mina, seven, along with her.

In addition to providing an outlet to her daughter's creativity, she hopes the craft will teach her the "value of our possessions and the work that goes into them."

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© Agence France-Presse

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